To promote the upcoming PyeongChang 2018 Winter Olympics, the Korean Culture and Information Service (KOCIS) have brought out this bizarre floating snowboard ad. As part of a series of four short online films, the ad features a surprise magic show by illusionist Yu Ho-Jin.

Yu Ho-Jin is a past America’s Got Talent contestant. In the “magic” trick he walks up to a bus and puts his hand on it. He then hovers away down the street next to the bus? The only link to snowboarding is that Yu Ho-Jin is dressed in a jacket and goggles. He has a snowboard on his feet of course. Otherwise he wouldn’t be able to hover?

Wierd and confusing, or pure genius

A confusing ad, maybe? But it may just be the most progressive urban snowboard assault ever witnessed. It’s a shame he never jibs the bus, it’s right there?!?

Cant wait for the next promo release, hope it has tigers.

Check out more on the PyeongChang games here