Trippy Magic Snowboarding Ad for the 2018 PyeongChang Winter Olympics

To promote the upcoming PyeongChang 2018 Winter Olympics, the Korean Culture and Information Service (KOCIS) have brought out this bizarre floating snowboard ad. As part of a series of four short online films, the ad features a surprise magic show by illusionist Yu Ho-Jin.

Yu Ho-Jin is a past America’s Got Talent contestant. In the “magic” trick he walks up to a bus and puts his hand on it. He then hovers away down the street next to the bus? The only link to snowboarding is that Yu Ho-Jin is dressed in a jacket and goggles. He has a snowboard on his feet of course. Otherwise he wouldn’t be able to hover?

Wierd and confusing, or pure genius

A confusing ad, maybe? But it may just be the most progressive urban snowboard assault ever witnessed. It’s a shame he never jibs the bus, it’s right there?!?

Cant wait for the next promo release, hope it has tigers.

Check out more on the PyeongChang games here